Unveiling the Captivating Allure: Formula E CEO’s Game-Changing Strategy to Attract F1 Drivers

Unveiling the Captivating Allure: Formula E CEO's Game-Changing Strategy to Attract F1 Drivers

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Several former Formula 1 drivers currently compete in Formula E and have done since the all-electric series was born.

Formula E CEO Jeff Dodds explained why former Formula 1 drivers are appealing to the series, highlighting their significance on the grid since the first race in 2014. Presently, six former F1 drivers are competing in Formula E, including Jean-Eric Vergne, Sebastian Buemi, Stoffel Vandoorne, Nyck de Vries, Pascal Wehrlein, and Lucas di Grassi. Drivers like Zhou Guanyu, Yuki Tsunoda, and Logan Sargeant are poised to attract viewers from key global markets, with Dodds emphasizing the importance of representation from countries like China and the USA for fan engagement. While acknowledging F1’s larger presence, Dodds believes Formula E drivers are capable of competing at the highest level, with the goal of expanding viewership and attracting new fans to the electric racing championship. Dodds sees the transition of F1 drivers to Formula E as an opportunity to introduce the sport to a wider audience, without actively pursuing top-tier drivers for recruitment, showcasing confidence in the strength of the current Formula E grid.

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