P1racenews AI automatic summary:
RACER Media & Marketing (“RACER”), the most respected motorsports media brand in North America, today announced key leadership appointments and a strategic partnership that will further acceler…
RACER Media & Marketing, the top motorsports media brand in North America, announced new key leadership appointments and a strategic partnership for further growth and innovation. CEO Paul Pfanner and Editor In Chief Laurence Foster will be joined by Scott Shelton as Chief Revenue Officer, Taro Koki as Creator Network President, and Bryan Conzone as Chief Technology Officer. RACER has also formed a joint venture with Mechanical Rabbit, a distinguished automotive and branded content video studio led by President Bobby Akin. These moves set the stage for RACER’s expansion into the digital media landscape with a focus on emerging opportunities and innovative growth strategies. The recent successful capital round has attracted significant interest from motorsports professionals, setting the company on a trajectory for exciting developments in the near future. Shelton, Koki, and Conzone bring unique backgrounds and expertise to their respective roles, enhancing RACER’s revenue strategies, content development, technology advancements, and overall market positioning. This strategic alignment and addition of top talent reinforce RACER’s commitment to delivering exceptional content and experiences for its audience and partners, solidifying its position as the premier motorsports media brand in North America.
