P1racenews AI automatic summary:
MotoGP has a new logo as part of a major rebrand for 2025 – and it’s got a mixed response. Our designer Oliver Card gives his take
The new identity for MotoGP was unveiled at the Museu Nacional d’Art de Catalunya in Barcelona during the 2024 prizegiving ceremony, marking a significant visual overhaul encompassing all aspects of how the audience engages with premier motorcycle racing. Liberty Media’s impending acquisition of MotoGP did not deter the decision to refresh the brand identity, as it aimed to align with the evolving media landscape and establish a modern image for the championship. The previous MotoGP logo, introduced in 2007, became outdated in the current multi-platform media consumption era, necessitating a redesign to ensure relevance and adaptability across various formats. Partnering with Pentagram, a seasoned rebranding agency known for revitalizing global entertainment brands, MotoGP sought to present itself as the ultimate thrilling sport amid fierce competition for audience attention. While the new logo emphasizes a more flexible wordmark approach, aimed at enhancing readability even at smaller sizes, the typography improvements contribute to better accessibility and global audience engagement. Despite the strengths of the revamped identity, there are lingering concerns regarding font resolution similarities to another agency, W, signaling a need for continued vigilance in maintaining distinct visual branding elements.
