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Earlier this year, Williams Fan Zones won Best Live Experience at The Race Media Awards. Here’s all you need to know about the pop-up experience
Earlier this year, Williams Fan Zones won Best Live Experience at The Race Media Awards, showcasing the success of this innovative concept. The pop-up experience has been introduced in cities like London, Miami, and Tokyo, bringing Formula 1 closer to fans of all ages. Chief Growth Officer Aidan Lyons spearheaded the idea after drawing inspiration from his experience in other sports and recognizing the potential to engage fans outside of race weekends. By offering a diverse range of activities, including car displays, simulators, and appearances by drivers, the Fan Zones have attracted over 340,000 visitors and expanded to new locations globally. This approach has not only elevated Williams Racing’s presence but also set a new standard for engaging fans in the world of motorsports.