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The Race’s Oliver Card caught up with Gresini Racing Communication Director Cristian Massa on the team’s award-winning campaign which won ‘Best Social Media Activation’ at The Race Media Awards 2025
Oliver Card from The Race interviewed Gresini Racing’s communication director, Cristian Massa, about their award-winning campaign, which won ‘Best Social Media Activation’ at The Race Media Awards 2025.
In celebration of the British round of the 2025 MotoGP season at Silverstone, Gresini Racing’s social media shared a photo of rider Alex Marquez emulating Liam Gallagher in an iconic album cover pose.
Gresini’s social media campaign reimagines music album covers with their riders, starting with a recreation of Nirvana’s ‘Nevermind’ cover featuring Fermin Aldeguer.
Despite being unfamiliar with Nirvana, Aldeguer embraced the concept, posing in a pool with a lemon, a nod to his birthplace in Murcia, Spain.
The team’s playful and unique approach, epitomized by campaigns like Gresini Records and Facciamo un Cinema, reflects the ethos of founder Fausto Gresini and CEO Nadia Padovani.
The Marquez brothers’ monumental move to Gresini Racing in 2023 set the stage for innovative social media campaigns, showcasing the team’s creativity and willingness to differentiate themselves within the MotoGP scene.
