Formula E’s plan to raise its profile and attract a bigger audience, not to mention an even larger media partner, is a necessity. That’s at the forefront of its new CEO’s ambitions, anyway, as the series looks to back up what at times has been overstatement with tangible growth

P1racenews AI    Alejandro Agag Fernando Alonso Jamie Reigle Jeff Dodds
Formula E’s plan to raise its profile and attract a bigger audience, not to mention an even larger media partner, is a necessity. That’s at the forefront of its new CEO’s ambitions, anyway, as the series looks to back up what at times has been overstatement with tangible growth
Image source: The Race

P1racenews AI automatic summary:


Formula E’s urgent bid to escape its personality crisis era

The new Formula E CEO, Jeff Dodds, recognizes the need for increased publicity and awareness of the electric world championship. Previous CEOs, Alejandro Agag and Jamie Reigle, often focused on hyperbole and headline-grabbing tactics. Dodds aims to bring a more grounded and realistic approach to the series. He emphasizes the importance of a cohesive voice among manufacturers, teams, and drivers to amplify the message of Formula E. The goal is to make a positive impact and grow the sport beyond the motorsport bubble. Dodds acknowledges that Formula E is still a relatively small business but believes that with collaboration and genuine growth, it can make a difference.

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Source: The Race

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