P1racenews AI automatic summary:
Red Bull has extended its “global alliance” with Hard Rock International, which will also see an expansion of its existing partnership.
Red Bull has extended and expanded its partnership with Hard Rock International for the following three seasons. Hard Rock, known for its hotels, entertainment venues, and cafes worldwide, will provide increased access to Formula 1 fans through its over 300 locations across 74 countries. The Hard Rock branding will have more visibility on the Red Bull RB21 car, driver suits, and team kit next season. Christian Horner, Red Bull team principal, expressed excitement about the extended partnership, highlighting the success and collaboration achieved over the past three years. Jim Allen, chairman of Hard Rock International, emphasized the importance of their partnership with Red Bull Racing and highlighted ongoing joint initiatives, such as support for breast cancer research through the ‘Pinktober’ campaign. This collaboration between Red Bull and Hard Rock will continue to bring innovative experiences to global audiences while supporting charitable causes.
