P1racenews AI automatic summary:
The Cadillac F1 team will launch its livery at the Super Bowl in February, making it one of the most expensive unveilings in the sport’s history.
Cadillac has decided to unveil its livery for its first F1 season during the Super Bowl next February, as the American F1 squad will be joining the grid in 2026 as it expands to 11 teams. Despite other teams opting for traditional launch events, Cadillac’s choice to reveal its livery during the Super Bowl on February 8 is a strategic move due to the event’s high viewership. The estimated cost of a 30-second TV advert for the Super Bowl is around $8 million, making Cadillac’s livery reveal one of the most expensive in F1 history. Team principal Graeme Lowdon defended this bold approach, emphasizing the aim to attract new fans to F1 through innovative strategies that bridge cultures and sports. Lowdon expressed that the goal is to appeal to a wider audience and potentially convert new fans to follow the team and the sport.
