P1racenews AI automatic summary:
Aston Martin has struck a pioneering new partnership with iconic British skincare brand Elemis.
Aston Martin has signed a multi-year deal with British brand Elemis, making Elemis the Silverstone team’s official skincare partner. The aim is to promote inclusivity in F1 and cater to the championship’s increasingly diverse fanbase. Studies show that 41% of F1 followers are now women, with the fastest-growing segment being aged between 16 and 24 years old. By bringing Elemis into their sponsorship portfolio, Aston Martin is aligned with their Make a Mark strategy focused on positive progress in sport. The partnership with Elemis will include exclusive product collections, ‘pit stop’ treatments, and an innovative spa experience on Aston Martin’s yacht in Monaco. Aston Martin’s managing director of commercial, Jefferson Slack, is excited about this milestone and the opportunities it will bring for both organizations. Jess Hawkins, Aston Martin’s driver ambassador, and head of F1 Academy, expresses enthusiasm for promoting inclusivity and innovation in motorsport through this collaboration. Séan Harrington, Elemis co-founder and CEO, sees this partnership as a meaningful, collaborative effort between two iconic British brands aiming to push the boundaries of performance and innovation on a global stage.
