Revving Up for Success: IndyCar Secures Major Naming Rights Partnerships

Revving Up for Success: IndyCar Secures Major Naming Rights Partnerships

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IndyCar’s return to the Milwaukee Mile for an August 31-September 1 doubleheader will be sponsored by Hy-Vee, the midwestern grocery store chain which sponsors the other oval doubleheader on the ca…

The August 31-September 1 doubleheader at the Milwaukee Mile for IndyCar will be sponsored by Hy-Vee, the midwestern grocery store chain. Hy-Vee is already involved with the Iowa Speedway oval doubleheader and looks forward to promoting the races at both venues. The partnership between IndyCar and Hy-Vee was facilitated by Rahal Letterman Lanigan Racing. The Wisconsin State Fair Park is thrilled to have Hy-Vee as the sponsor for the Milwaukee Mile 250s, enhancing the experience for fans and brands alike. Penske Entertainment has also expanded its sponsorship with XPEL, now including the Road America event on June 9. Road America’s President and GM praises XPEL’s unique offerings as benefiting the automotive industry and anticipates a successful partnership with the fans.

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