P1racenews AI automatic summary:
At the peak of the CART IndyCar Series’ popularity in the 1980s and 1990s, it was common to see its cars, drivers, and sponsors spending heavily on national television advertising campaigns. That p…
In the 1980s and 1990s, the CART IndyCar Series saw a peak in popularity with heavy national TV advertising by cars, drivers, and sponsors, which declined in subsequent decades. However, recent ads by Verizon featuring Team Penske’s Will Power and Shell/Pennzoil with Josef Newgarden are reinvigorating this trend. Not only Penske’s sponsors are benefiting from this resurgence, but also independent teams like Chip Ganassi Racing and Rahal Letterman Lanigan Racing are getting featured in national TV spots, expanding IndyCar’s reach. PNC Bank and 5-hour Energy are among the new sponsors bringing IndyCar to wider audiences. These ads are not only promoting the teams but also showcasing the stability and consistency of the sport’s most successful pairings, attracting viewers through traditional broadcast and streaming platforms.
