P1racenews AI automatic summary:
An interesting new area of growth has been found within the NTT IndyCar Series among drivers who are creating experiential events for their fans. Veterans and newcomers alike are branching out into…
An interesting new trend within the NTT IndyCar Series is the growth of drivers creating experiential events for their fans. This includes track days, wine tours, golf outings, and packages where fans are hosted at races by their favorite drivers. One of the earliest adopters of this concept is Graham Rahal, who started bringing fans closer to the sport by organizing bus trips to races back in 2011. This trend has continued with younger drivers like Pato O’Ward, who has created event-specific experiential packages for his growing fan base, including VIP tours and track day events. These events not only help grow the sport but also provide networking opportunities and a more relaxed atmosphere for the drivers and fans to interact.
