Unmasking F1’s Toxicity: Mexico’s ‘Racepect’ Campaign Shatters the Silence

Unmasking F1’s Toxicity: Mexico’s ‘Racepect’ Campaign Shatters the Silence

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What Mexico’s "Racepect" campaign says about F1’s toxicity problem

The Mexico City promoters launched an awareness-raising campaign called “Racepect” to address the antisocial behavior observed at sporting events worldwide, fueled by social media polarization. The campaign encourages fans to leave fighting to the drivers on the track rather than allowing it to spill over into the grandstands or online platforms. The efforts of the race follow the FIA’s own campaign against online hate speech, as tensions between fan bases of different drivers have escalated. The controversial title fight between Max Verstappen and Lewis Hamilton, which caused heated interactions on social media, has somewhat subsided but still lingers online. Red Bull has taken additional security measures in response to clashes between Verstappen’s fan base and passionate Mexican supporters of his teammate Sergio Perez. The aim is to restore respect in the stands and keep the focus on the track, maintaining the sport’s family-oriented nature. The race’s managing director noted a change in the audience since Mexico’s return to the F1 calendar in 2015, and hopes to educate fans about the differences in this sport. This campaign’s success will be evaluated based on its impact on race day incidents.

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Forrás: motorsport

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