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JHR becomes first IndyCar team to launch first-ever Spanish social channels
Juncos Hollinger Racing, a team in the IndyCar Series, is introducing exclusive content on X (formerly known as Twitter) and Instagram to connect with global fans of open-wheel racing. The team’s founder and co-owner, Ricardo Juncos, emphasizes the importance of providing information about the NTT IndyCar Series in various languages to engage with fans around the world. The initiative aims to reach out to the Latin American motorsport community directly, recognizing their significant presence in the sport’s fan base. The Spanish-language content on the new channels will offer unique material tailored specifically for Spanish speakers, enhancing the team’s global visibility and fan engagement. The channels will feature diverse voices, including drivers like Romain Grosjean and Agustin Canapino, and will showcase the team’s talent to a broader audience. By creating dedicated Spanish-language channels, Juncos Hollinger Racing seeks to build stronger connections with fans in Latin America and beyond, enabling them to follow the team more closely throughout the racing season and beyond.