P1racenews AI automatic summary:
How Audi’s Dakar win shows its F1 ambitions shouldn’t be underestimated
Audi has received strong criticism for its management of its motorsport division in recent years. The decision to discontinue its sportscar racing programs and focus solely on Formula 1 has disappointed even the most loyal fans of the brand. Former teams and drivers have also voiced their concerns over board-level decisions that they believe have harmed the reputation and sporting image of Audi.
Critics argue that since Audi has had great success in sportscar and touring car racing, withdrawing from the DTM, LMDh, and factory GT3 competition contradicts the very foundation of the Audi Sport brand. Formula 1, although popular, has not been traditionally associated with Audi. Apart from a brief period in the 1930s, Audi has never competed in grand prix racing. Therefore, the decision to prioritize Formula 1 has perplexed many observers.
Another point raised by critics is that by focusing on Formula 1, Audi is sacrificing the opportunity for victories in prestigious races like the Le Mans 24 Hours and Daytona 24 Hours, only to compete in the midfield of a 20-car grid. Big car manufacturers have historically struggled in Formula 1, with Mercedes and Renault being the exceptions. The likes of Toyota, Honda, BMW, and Jaguar have all tried and failed to compete with professional and established race teams.
Even those who have witnessed Audi’s success at the Circuit de la Sarthe (Le Mans) doubt its ability to enter Formula 1 as a new manufacturer in 2026 and disrupt the current order. Success in Formula 1 is notoriously difficult to achieve. However, Audi’s turnaround of its Dakar Rally program serves as evidence that it can compete against dominant teams like Red Bull, Mercedes, and Ferrari.
Audi’s decision to prioritize Formula 1 over its sportscar and Dakar efforts indicates that it did not want to enter Formula 1 in 2026 after a failed factory program. This move aligns with fellow Volkswagen Group brand Porsche, which is increasing its commitment to Formula E after missing out on the championship last year. By focusing on Formula 1 and Formula E, both brands are adapting to the changing landscape of motorsport.
