P1racenews AI automatic summary:
The Mercedes Formula 1 team has announced a new partnership with Pepsico, which brings together Gatorade, Sting, and Doritos on board as a global sponsor. For Mercedes, it represents an addition to a multi-pronged marketing plan with an expansion to a fan experience that has been pioneered through partner Hilton. The Mercedes drivers, which will […]
The Mercedes Formula 1 team has established a new partnership with Pepsico, involving Gatorade, Sting, and Doritos as global sponsors. The collaboration is part of a strategic marketing approach for Mercedes, enhancing fan engagement and experiences in association with partner Hilton. In 2026, Mercedes drivers George Russell and Andrea Kimi Antonelli will showcase Gatorade-branded water bottles. PepsiCo’s International Beverages CEO, Eugene Willemsen, highlighted the union as merging performance, energy, and flavour with iconic brands in Formula 1. Both Mercedes and PepsiCo expressed their shared values of performance, innovation, and excellence through the collaboration.
