P1racenews AI automatic summary:
Formula E has announced a huge spike in TV ratings, with the previous round reaching an audience in America that was higher than all but one Formula 1 race over the last two years.
Formula E announced that the Mexico City E-Prix had 80 percent more viewers than the inaugural Las Vegas Grand Prix in 2023, with a total of 10.5 million on CBS alone. The race, won by Oliver Rowland from Nissan, saw a significant increase in viewership in Germany, France, and Mexico by 65%, 64%, and 10% respectively. The UK also experienced a boost in viewership, with the opening round in São Paulo attracting an audience 120% higher, partly due to the new free-to-air deal with ITV. Chief Media Officer Aarti Dabas highlighted the success of the 11th season, with growing fan engagement and the thrill of the races in the new GEN3 Evo cars. Formula E aims to expand its audience further with 14 more races scheduled for the season. The upcoming Miami event, featuring celebrities and influencers racing in cars from each of the 11 teams, including Brooklyn Beckham and Sergio Aguero, is expected to maintain the momentum in viewership.
