P1racenews AI automatic summary:
Formula 1 and the LEGO Group have entered a partnership to release multiple F1-themed LEGO sets throughout 2025. F1 and LEGO aren’t strangers with McLaren a frequent collaborator with the world-famous toy brand. Last week, McLaren unveiled a full-scale working LEGO replica of the P1 road car that Lando Norris drove around the Silverstone British […]
F1 and LEGO have a strong history of collaboration, with McLaren frequently working together with the popular toy brand. Recently, McLaren presented a full-scale working LEGO replica of the P1 road car driven by Lando Norris at the Silverstone British Grand Prix circuit. Now, there are plans for F1 and LEGO to join forces for product releases, digital content, and a presence at Grand Prix events, aiming to spark an interest in engineering through the lens of Formula 1 for LEGO enthusiasts of all ages. Formula 1’s Chief Commercial Officer, Emily Prazer, highlighted how the LEGO brick has inspired creativity and passion for building worldwide, allowing fans to delve into the intricate mechanics and technology of F1 through play. Julia Goldin, Chief Product & Marketing Officer of The LEGO Group, expressed excitement for the partnership, believing that it will create a more immersive and thrilling way for fans to celebrate their love for Formula 1 through LEGO creativity and imagination. The collaboration aims to bring the excitement of Formula 1 even closer to fans old and new, both on and off the track, offering a new way to enjoy the sport with friends and family.
