Partnerships between Formula 1 teams and their brands are on the rise, with sponsorship in the series surpassing $2 billion. The collaboration between Red Bull and 1Password is a prime example, as 1Password unveiled a special F1 Academy race livery for Alisha Palmowski in Canada. Palmowski races for Campos, sporting the Red Bull livery, and a unique paint job was revealed before the Canadian race weekend. The bespoke design by Canadian artist Kirsten McCrea was showcased in Toronto before the Montreal event. Red Bull aims to showcase female talent with the F1 Academy, involving local Canadian artist McCrea in the project. 1Password, based in Toronto, supports F1 Academy and provides essential cybersecurity services to Red Bull. This collaboration not only celebrates female talent but also emphasizes representation, mentorship, and access in sports and tech.
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