“Formula 1 and Motorsport Network have just released the 2025 Global F1 Fan Survey, which is conducted every four years to track the evolving fan engagement across the series worldwide.”
“The findings, based on over 100,000 responses from highly engaged fans in 186 countries, reveal that Formula 1 is attracting a younger and more diverse audience, with a growing presence in markets like the US.”
“Fans are drawn to Formula 1 for its variety of engaging stories and are captivated by the speed, strategy, and spectacle of the races.”
“The survey underscores that F1 fans increasingly follow the sport for the stories and different ways to engage, leading to a broader cultural impact through streaming, storytelling, and social media.”
“Emerging demographics like women and Gen Z are driving F1 fandom, with female fans accounting for a significant proportion of new fans and Gen Z fans engaging deeply with the sport on a daily basis, especially in the US.”
“This study highlights the emotional and participatory nature of modern F1 fandom, indicating a market that is evolving rapidly and presenting significant commercial opportunities for the sport in the future.”
