Driving Change: The Rise of Gen Z Women in Formula 1 Fandom

P1racenews AI

By the time the lights go out on race day, the action – for many Formula 1 fans – has already been under way for several hours. On Instagram, people are sharing photos of the drivers’ paddock entrance outfits, and on TikTok, edits of the qualifying highlights set to dramatic soundtracks are circulating. Fans are re-posting drivers’ social media selfies, breaking down reports from journalists in the paddock on YouTube and Twitch, or creating their own content from the grandstands. This isn’t just regular sports fandom – it’s a cultural movement, and at the heart of it are Gen Z women. The 2025 Global Fan Survey, conducted by Motorsport Network in conjunction with Formula 1, offers illuminating insights into the role that young people, especially Gen Z women, are playing in F1’s growth. Three out of four new F1 fans this year are women, and more than half identify as Gen Z, showing a significant shift in the demographic engaging with the sport. The growing interest among young fans, particularly women, highlights the evolving landscape of Formula 1 and the importance of adapting to meet the changing needs and expectations of this emerging demographic for long-term success and cultural relevance.

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