Formula 1 welcomed Whispering Angel as the official rosé partner, joining other LVMH brands like Moet & Chandon and Belvedere Vodka in the partnership. Whispering Angel will be offered at select F1 races including Silverstone, Singapore, and Las Vegas, expanding from its presence in Miami and Monaco venues. The founder Sacha Lichine expressed excitement about elevating Whispering Angel through this F1 partnership, aligning with the series’ commitment to luxury experiences. This collaboration is part of Formula 1’s strategy to diversify sponsors, evident in recent deals with companies like PwC, Barilla, and Disney. F1’s chief commercial officer, Emily Prazer, emphasized the significance of welcoming Whispering Angel into the motorsport family, enhancing the luxury image of the sport. LVMH’s involvement in Formula 1 with brands like Louis Vuitton and TAG Heuer reflects the conglomerate’s commitment to upscale partnerships and delivering exceptional fan experiences. At the Autosport Business Exchange: Monaco, LVMH’s corporate brand strategy director, Kristine Drullion, shared insights into why the luxury conglomerate chose to engage with Formula 1.