Formula 1 and Disney have announced a new collaboration where iconic Disney characters will enter the world of motorsport starting in 2026.
The partnership includes bringing Mickey Mouse and other beloved figures into F1 experiences, content, and merchandise.
Emily Prazer, F1’s chief commercial officer, expressed excitement about the mutual benefits of the deal and introducing Mickey & Friends to F1 fans worldwide.
Both brands are known for pushing boundaries and providing entertainment, gearing up for innovative content on and off the circuit.
The specifics of the partnership were not fully disclosed, but Disney’s president of consumer products, Tasia Filippatos, highlighted a fan-focused approach with tailored content and experiences.
This collaboration adds a new dimension to F1’s strategy of expanding beyond the world of sports and tapping into a broader consumer market.
The multi-year extension that Disney’s ESPN had with F1 will expire in 2025, setting the stage for new possibilities in the future.
