Aston Martin’s Head of F1 Academy Jessica Hawkins has been announced as the newest brand ambassador for luxury skincare brand ELEMIS, marking a significant and progressive partnership in the world of Formula 1.
ELEMIS made history earlier in 2025 by becoming the first skincare company to sponsor an F1 team with Aston Martin, highlighting a shift towards more diverse sponsorships in the sport.
The collaboration goes beyond mere branding, with Hawkins, a well-respected female racer, embodying the essence of this long-term commitment to unconventional F1 partnerships.
Hawkins expressed her gratitude for ELEMIS’s belief in her, emphasizing the impact of their partnership on visibility and opportunities in motorsport.
The partnership extends to on-track activations, such as the unique spa experience on the Aston Martin Aramco luxury yacht at the Monaco GP, showcasing the brands’ shared values and British heritage.
Through their support of Hawkins in both F1 and GT racing, ELEMIS continues to break barriers in the traditionally male-dominated world of motorsport, while also championing empowerment and inclusivity beyond the racetrack.
ELEMIS CEO Sean Harrington affirmed the brand’s dedication to driving positive change and promoting female voices in sports and society, echoing Hawkins’ fearless pursuit of progress and advocacy for greater diversity and representation.
