P1racenews AI automatic summary:
The onsite fan activation and overall promotional campaign efforts by Katherine Legge’s sponsor at the Indianapolis 500 has drawn praise, recognition, and a pair of awards for its efforts. As part …
Katherine Legge’s sponsor at the Indianapolis 500 received praise and two awards for their fan activation efforts. E.l.f. Cosmetics utilized Legge’s participation to engage female fans and promote their products during the month of May. The campaign, including the “Indy 500 Lip Oil Change Campaign,” and digital media efforts, earned Clio Sports Awards in Experience/Activation and Fan Engagement categories. Legge expressed pride in the partnership, highlighting the impact on female representation in racing. The successful collaboration between Dale Coyne Racing, e.l.f. Cosmetics, and Legge has set a new standard for meaningful initiatives in motorsports. Marshall Pruett’s tweet celebrated the sponsor’s recognition at the Clio advertising awards.
