Revving Up: Audi’s Strategic Maneuver to Optimize Potential Through Team Sale Ahead of F1 Debut

Revving Up: Audi's Strategic Maneuver to Optimize Potential Through Team Sale Ahead of F1 Debut

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Audi looks likely to agree a part-sale of its Formula 1 team before it even gets on the grid. Scott Mitchell-Malm explains the logic and implications

Audi appears poised to negotiate a partial sale of its Formula 1 team prior to its debut on the grid. The full acquisition of Sauber was deemed crucial by Audi in early 2024, prompting an increase from 75% to 100% ownership. This transition is expected to conclude by 2026, coinciding with Audi’s rebranding of the team and F1 entry alongside the introduction of their inaugural F1 engine. Reports suggest that by this time, Audi may not hold complete ownership, potentially due to an investment from Qatar’s sovereign wealth fund, set to be disclosed at the upcoming Qatar Grand Prix. Despite the lack of official comment from Audi, this possible collaboration is likely a response to the substantial investments required to transform Sauber’s Hinwil base and develop the new F1 engine at the Audi Neuburg facility. The strategic move of retaining a controlling stake while accommodating external investment aligns with Audi’s need to manage costs amid VW Group’s broader restructuring efforts. This planned approach would maintain Audi’s presence and influence in the team, fostering continuity while leveraging Qatar Investment Authority’s interest in diversification and previous involvement in F1-related ventures.

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