P1racenews AI automatic summary:
Formula E opens door to ‘hundreds of millions of new fans’ with powerhouse partnership
Formula E has recently announced a collaboration with various content creators for the ‘Formula E EVO Sessions’ program.
This partnership involves Arcade, the production company known for its work with the Sidemen group.
Scheduled for February 15th in Saudi Arabia, the one-day event will feature UK content creators driving the GEN3 Evo race car.
The content creators will be split into two teams: Senõr Frogs, led by TheBurntChip, and Team QuickStars, under the leadership of Vikkstar.
The event will be livestreamed on Formula E’s YouTube channel, aiming to introduce motorsport to new audiences through a fresh and competitive approach.
EVO Sessions aims to bring motorsport to new heights by offering an entertaining and authentic experience for fans to enjoy.
