Behind the Wheel: Cadillac Shifts Gears in Hollywood Legal Battle Over Super Bowl Ad

Behind the Wheel: Cadillac Shifts Gears in Hollywood Legal Battle Over Super Bowl Ad

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The man who directed movies such as Pearl Harbor and Armageddon is aiming to recoup $1.5 million.

Cadillac F1 CEO Dan Towriss expressed disappointment over a lawsuit filed by Hollywood director Michael Bay regarding the team’s $10 million livery launch advert shown during the Super Bowl. Bay alleges that Cadillac initially hired him to direct the commercial watched by millions during the Seahawks-Patriots game, but he was later replaced. The lawsuit claims breach of contract and fraud, with accusations that Cadillac used Bay’s ideas without compensation, aiming to create a “Michael Bay” commercial cheaply. Towriss mentioned that the creative work was completed prior to Bay’s involvement, and they approached him for a directorial role, not for ideas. Despite the lawsuit, Towriss stated confidence in an amicable resolution, emphasizing pride in the advert’s success.

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