P1racenews AI automatic summary:
Audi’s partner portfolio continues to grow ahead of its entry into Formula 1 this season.
Audi has recently announced a multi-year strategic partnership with the global grooming brand Gillette, officially joining forces as an official partner. This collaboration extends to include Braun and Gillette Venus, two other flagship brands in Procter & Gamble’s shaving portfolio, forging a strong alliance based on precision engineering, iconic design, and elite performance. Gillette, with its century-long history of grooming innovation and pioneering sports marketing, shares a legacy that seamlessly aligns with Audi’s ambitions to compete at the highest level in motorsport, specifically as the team gears up for its entry into the F1 grid. The partnership is further strengthened by Braun’s inclusion, uniting two iconic German brands known for design excellence and premium quality, creating an authentic collaboration rooted in craftsmanship and innovation. Together, these partners will deliver integrated branding, bespoke products, retail initiatives, and fan-focused activations that expand beyond the confines of the racetrack, with Gillette branding prominently featuring on Audi’s R26 F1 car and team assets starting from this season’s launch in Berlin on January 20. This collaboration, as emphasized by Audi’s F1 chief commercial officer Stefano Battiston, symbolizes a powerful and strategic alignment that aims to elevate fan experiences globally through a shared commitment to engineering excellence and beautifully designed products, fostering confidence and emotion on a global scale.
