Reviving F1 Fandom: Navigating Tribalism and Toxicity in the Digital Age

Dozens of fans chanted Franco Colapinto’s name as he climbed the pitwall after the race, despite finishing 16th in his first Formula 1 return. His sudden rise to fame came after impressing at Williams and taking part in his first F1 race at Monza last year. The attention on Colapinto from Argentina, eager for a new sports hero, led to a surge in TV ratings and fan support. Unfortunately, with this newfound fame came a darker side as tribalism and abuse began to seep into the F1 community, fueled by…

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