P1racenews AI automatic summary:
Ferrari has locked up a new partnership with a major technology company.
Ferrari has announced a partnership with IBM, making IBM a “premium partner” of the Italian team starting in January 2025. The partnership aims to redefine digital transformation in fan experience on and off the race track. IBM, a leading technology company, chose to collaborate with Ferrari to enrich the fans’ experience and engagement. This collaboration coincides with Lewis Hamilton’s move to Ferrari next year, marking an exciting time for the team. Ferrari’s chief racing revenue officer, Lorenzo Giorgetti, expressed pride in the partnership, highlighting shared values and a commitment to innovation. Together, Ferrari and IBM plan to offer fans unique experiences and activations to enhance engagement and create value for both brands.
