P1racenews AI automatic summary:
Mahindra kills off AI influencer after social media backlash
Mahindra recently announced the launch of an AI-generated influencer named Ava, designed to showcase the team’s journey in the Formula E World Championship and towards a more sustainable future. The virtual influencer’s goal was to promote core values related to sustainability and innovation. However, the idea faced criticism on social media, with many suggesting it would have been better to hire a human ambassador instead. The backlash ultimately led Mahindra to discontinue the project, though the Instagram account for Ava still exists. Mahindra Racing’s CEO expressed that nurturing diversity, inclusion, and innovation is of utmost importance to the team. They listened to the feedback and made the decision to end the AI influencer program.
