P1racenews AI automatic summary:
Ferrari is set to part ways with long-term sponsor Santander at the conclusion of the 2024 Formula 1 campaign, concluding a three-year contract. The latest collaboration between Santander and Ferrari commenced in 2022 and saw the Spanish bank partner with the Scuderia’s Le Mans Hypercar programme. Previously, Santander adorned the scarlet red Ferrari Formula 1 […]
The collaboration between Santander and Ferrari began in 2022, with Santander partnering with the Scuderia’s Le Mans Hypercar programme. Before this, Santander had adorned Ferrari’s scarlet red Formula 1 cars from 2010 to 2017. The departure of Spanish driver Carlos Sainz, who joined Williams, likely marked the end of the partnership between Ferrari and Santander beyond the current three-year deal. Lorenzo Giorgettl, Ferrari’s Chief Racing Revenue Officer, expressed gratitude for Santander’s dedication and collaboration during the partnership. Juan Manuel Cendoya, Santander’s Global Head of Communications, acknowledged the importance of sponsorships like the one with Ferrari in engaging clients and reinforcing the brand, affirming ongoing partnership plans with various entities.
