Ferrari Stands Firm: Lewis Hamilton Signing Driven by Performance, Not Marketing Gimmicks

Ferrari Stands Firm: Lewis Hamilton Signing Driven by Performance, Not Marketing Gimmicks

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Ferrari Chairman John Elkann has denied accusations that the team’s signing of Lewis Hamilton in F1 is a marketing move, citing such assertions are disrespectful.

Lewis Hamilton is considered the most decorated driver in Formula 1 history, with seven Drivers’ titles and 105 race victories. Despite his extraordinary success, there are doubts arising about his performance at the age of 40 in his final season with Mercedes in 2024. Speculation suggests that Ferrari’s decision to sign Hamilton was influenced by his global marketing appeal, as seen during his debut with the team, estimated to have a significant impact on sponsors. However, Ferrari’s chairman, Elkann, emphasized that the primary focus remains on winning championships and achieving success on the track. Hamilton, on the other hand, views criticism as motivation and remains committed to continuous self-improvement in pursuit of excellence. his positive mindset allows him to turn negative comments into fuel for his success on the racetrack.

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