P1racenews AI automatic summary:
Audi is bringing the world famous Gillette brand back to Formula 1 as part of a multi-year sponsorship deal
Audi is bringing the iconic Gillette brand back to Formula 1 through a multi-year sponsorship deal, marking Gillette’s return to the sport after more than a decade.
Gillette previously had partnerships with McLaren and Benetton in the 1990s, making it a familiar name in the world of grand prix racing.
As part of the agreement, Gillette’s logos will appear on Audi’s car and other assets, with plans to collaborate on bespoke products.
This partnership is part of Audi’s strategy to attract major brands for its debut F1 season, following a title partnership with Revolut.
Audi’s Chief Commercial Officer expressed excitement for the collaboration, highlighting Gillette’s strong legacy in sports marketing and global fan connections.
While Gillette had a brief partnership with McLaren in the early 2010s, this new deal with Audi signifies a significant return to the F1 scene for the grooming company.
Overall, Gillette’s presence in Formula 1 has been notable through various team affiliations and driver sponsorships, showing its enduring appeal in the world of motorsports marketing.
