P1racenews AI automatic summary:
Carlos Ezpeleta explains why the sport’s future depends on marketing, storytelling and global expansion.
Dorna’s chief sporting officer Carlos Ezpeleta spoke to the Financial Times about MotoGP’s future global direction after being taken over by F1 owner Liberty Media last year. One key point mentioned was the need for MotoGP to become less Eurocentric and more global. They aim to increase the number of races outside Europe and boost revenue from other regions like Asia and the Americas. MotoGP also wants to enhance the marketing of its riders, portraying them as “superheroes” and expanding into non-traditional sponsorship sectors. As for the 2027 team contracts, MotoGP is not likely to adopt F1’s revenue-sharing model, emphasizing a fixed-fee approach and prioritizing global growth over performance-based payments. Furthermore, while technical regulations will change in 2027 to improve racing quality, MotoGP sees bigger growth opportunities off the track through innovative brand expansion strategies.
