P1racenews AI automatic summary:
Gresini’s success in 2025 extended well beyond its MotoGP race results
Despite the loss of marketing power from Marc Marquez in 2025, the Gresini Racing squad revealed significant off-track boosts for its MotoGP team, focusing on key areas.
In 2024, the satellite Ducati team gained considerable interest after signing Marc Marquez, who had decided to leave Honda’s factory team.
Through its Faciamo un Cinema campaign, the team enhanced its social media presence by reimagining iconic movie posters with a MotoGP twist, and continued this theme by focusing on classic album covers in 2025.
Despite expectations of diminished interest following Marc Marquez’s departure to the factory Ducati team, Gresini enjoyed a successful season, with Alex Marquez securing three grand prix wins and rookie Fermin Aldeguer clinching one.
The team’s growth statistics for the season showcased a 3.44% increase in media value generated for partners, reaching nearly €500,000, along with significant gains in social media following and engagement.
Gresini’s success in 2025 positions it favorably among MotoGP teams, potentially attracting the attention of investors under the ownership of Liberty Media and drawing parallels to the Tech3 takeover led by Guenther Steiner.
Carlo Merlini, the sales and marketing director, expressed pride in the team’s achievements both on and off the track, highlighting the impact on television exposure and brand recognition, particularly with the partnership of title sponsor BK8 NEWS.
