P1racenews AI automatic summary:
F1 has expanded its relationship with Moët Hennessy, part of the LVHM group, which has close ties with the championship.
F1 has announced a partnership with French Bloom as its first official alcohol-free sparkling wine partner. This collaboration is the latest initiative between F1 and LVMH, the company behind Louis Vuitton, Moët Hennessy, and TAG Heuer. French Bloom’s co-founder, Maggie Frerejean-Taittinger, expressed excitement about ushering in a new era of celebration with F1. The brand’s sparkling cuvées combine French winemaking tradition with modern innovation, targeting those leading with purpose towards the future. French Bloom, established in 2019, has quickly become a global leader in premium alcohol-free sparkling wines. Formula 1’s chief commercial officer, Emily Prazer, highlighted the addition of French Bloom to provide a luxurious hospitality experience for all attendees at the grand prix events.
