Jeff Dodds, the CEO of Formula E, aims to make the championship the second-most popular motorsport series globally, emphasizing the need for continuous growth despite impressive viewership and social media numbers. To attract new fans beyond traditional motorsport circles, Dodds and CMO Ellie Norman introduced innovative initiatives aimed at broadening the series’ appeal. The introduction of Evo Sessions, which engaged content creators with a quarter-billion combined social media following, has been instrumental in expanding Formula E’s reach and popularity. The championship’s recent success is evident in Kantar Media’s data, with a cumulative global audience of 44 million for a single race and significant social media growth in followers, engagements, and video views. Dodds stresses the importance of maintaining momentum through top-notch racing, rivalries, and inclusive events to solidify Formula E’s position as the fastest growing motorsport and cultivate a dedicated community of electric car enthusiasts worldwide.
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