P1racenews AI automatic summary:
Swapping an F1 Ferrari for an ice cream van has come easily to Charles. Will he take the UK by storm?
Charles Leclerc, a Formula 1 driver, has always been passionate about not only racing but also ice cream, which he considers his “guilty pleasure.” In April of this year, he launched his own ice cream brand called LEC, featuring five flavors created by Italian experts Federico Grom and Guido Martinetti, with investment from Nicolas Todt.
This new venture was described by Leclerc as a reflection of his lifelong love for ice cream and a source of pride for him. The ice creams are now being introduced in the UK, with a focus on being a healthier option compared to other brands in the market.
The LEC range includes flavors like Vanillove, Chocolate Crunch, Pistachi-oh!, Peanut Caramel Tango, and Salty Carammmel, all with fewer calories and less fat than traditional ice cream, and without artificial sweeteners.
Leclerc emphasized that the ice cream was created not only for athletes watching their diet but also for everyone who enjoys a guilt-free indulgence. The driving force behind LEC was to offer a decadent treat without compromising on flavor or healthfulness.
Consumers in the UK can currently purchase LEC ice cream through the GoPuff grocery delivery service, with each 460ml tub priced at £5.60, offering a balance between the pleasure of ice cream and making mindful dietary choices.
