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Formula E’s season started while the rest of motorsport slumbered. Did it waste that chance to make the ‘noise’ its new boss has promised?
January and February are typically slow months for motorsports, with only a few races like the Dakar Rally and endurance races in the Middle East to satisfy fans. Formula E has always had races during this time, and in 2024, its opening three races were especially important. However, the cancellation of the Hyderabad E-Prix just weeks before its scheduled date was a major setback for the championship. Now, there is a seven-week gap until the next race in Sao Paulo, leaving Formula E wondering if it made an impact or fell short during this period. However, recent TV audience numbers for the Mexico City E-Prix were record-breaking, surpassing even F1’s figures in the US. While there may be some skepticism about these numbers, Formula E claims that they only account for viewers who tuned in for at least one minute. Regardless of how the figures were collected, Formula E is hopeful that it is gaining more recognition and attracting a larger audience.
