Collision Course: F1 Faces Heat at Indianapolis Motor Speedway

Collision Course: F1 Faces Heat at Indianapolis Motor Speedway

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Following another alleged use of a trademarked tagline relating to the Indianapolis Motor Speedway, Formula 1 has come under fire once again from the track’s president.

The Indianapolis Motor Speedway accused Formula 1 of using their trademarked term ‘The Greatest Spectacle In Racing’ without permission. The term has been trademarked by Hulman and Company since 1986. IMS president Doug Boles confirmed discussions with F1’s commercial rights holders Liberty Media regarding the alleged infringement. Despite this, a broadcaster on US network ESPN referred to F1 as “the greatest spectacle in motorsports.” Boles expressed disappointment and readiness to protect their brand’s intellectual property. A competitor series, NASCAR, also briefly used the term in a social media post, which was promptly removed. Boles indicated they would have addressed the issue had it not been rectified.

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