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Formula 1’s latest sponsor explains thoughts behind their team name after taking over the second Red Bull team.
Visa has become the latest sponsor of Formula 1, taking on the global title sponsorship of Red Bull’s sister team. They have rebranded the team from AlphaTauri to the Visa Cash App RB F1 team. While fans have criticized the name as a mouthful, Visa’s senior vice president of global sponsorship strategy has explained that it was a way to showcase one of their key clients, Cash App in the United States. The official FIA entry list still shows the chassis name as ‘RB’, but the fans will determine how they reference the team. Visa is open to feedback and believes fans will have fun with it.
