P1racenews AI automatic summary:
IMS in trademark row with F1 over "greatest spectacle in racing" slogan
The phrase “the greatest spectacle in racing” was first trademarked by former track owner Hulman and Company in 1986 and has been a cornerstone of promotion ever since. Last year, during the Las Vegas GP promotion, a similar phrase was used, sparking displeasure from Indianapolis management to F1. The dispute further escalated when LL Cool J used “the greatest spectacle in motorsports” at the Miami GP, leading to negotiations between Indianapolis and F1. Following these incidents, F1 agreed to avoid using similar wording in their marketing efforts. However, frustration mounted when ESPN, the US broadcast partner, also used the phrase, prompting Indianapolis to take necessary measures to protect their intellectual property. Indianapolis Speedway’s leadership has emphasized the importance of enforcing their trademarks consistently, particularly in the face of unauthorized use by others.
