P1racenews AI automatic summary:
Gulf Oil claims Autosport’s new Brand Partnership of the Year award
A brand partnership award was introduced in the B2B section of the Awards, highlighting successful collaborations in the motorsport industry. The shortlisted nominees included Formula 1 and Formula E, with Gulf being one of the contenders. Gulf’s VP Sacha Davis expressed their joy in having Williams on board and emphasized their commitment to engaging fans throughout the journey. The judging panel, led by Otmar Szafnauer, evaluated the nominees based on their effective use of the motorsport platform, creativity, and execution of their activations. Gulf’s campaign, supported by CAA, impressed the judges and added value to their partnership with Williams F1 Team. CM.com also received recognition from the panel. Apart from the brand partnership award, other categories, such as Young Driver of the Year and Moment of the Year, were also decided by expert judging panels. For a complete list of winners, visit autosport.com/awards.
