Revving up the Future: Rodden’s Rise to Reshape the Narrative at RCR

Revving up the Future: Rodden's Rise to Reshape the Narrative at RCR

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Keith Rodden was named the interim competition director at Richard Childress Racing this week in a move he was even surprised by. “In this business, everybody understands that it’s performance-base…

Keith Rodden was named the interim competition director at Richard Childress Racing this week. He expressed surprise and excitement about the new role, following Andy Petree’s retirement. Rodden’s NASCAR experience includes being a race engineer and crew chief. As the interim competition director, he aims to focus on people and their feedback to improve performance. Rodden emphasized the importance of listening to team members and ensuring drivers have fast race cars to succeed. The organization’s heritage and family-oriented atmosphere have helped Rodden quickly adapt to his new responsibilities. Childress Racing is striving to improve its competitive performance, with Rodden taking on a pivotal role in guiding the team forward.

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