Revving Up Success: Insight from Paolo Ciabatti on Ducati’s Bold Motocross Venture

Revving Up Success: Insight from Paolo Ciabatti on Ducati's Bold Motocross Venture

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”I am proud to announce Ducati’s entry into Motocross,” Claudio Domenicali, CEO of Ducati Motor Holding, told the motor racing world in the January of this year. “A totally new wo…

In January of this year, Claudio Domenicali, CEO of Ducati Motor Holding, proudly announced Ducati’s entry into Motocross, showcasing their talent in designing lightweight motorcycles and high-performance components to excite motorcyclists. With a rich history in FIM World Championship racing, Ducati has achieved significant success in MotoGP and World Superbike Championships, winning multiple titles. Ducati unveiled the 450cc Ducati Desmo450 MX bike for motocross, set to debut in mid-March with Maddii Racing and rider Alessandro Lupino. Paolo Ciabatti, the Sporting Director of Ducati Corse, will oversee the new Ducati Corse Off-Road program, a significant move into the off-road market dominated by other brands. Ducati aims to attract a younger customer base and ensure success in both product quality and racing to expand its presence in the motorcycle industry. With a clean slate and a fresh challenge, Ducati is poised for an exciting new chapter in motocross.

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