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The end of Alfa Romeo’s time in Formula 1 has led to a complete rebranding of the Sauber-run constructor to become Stake F1 Team. Stake will be the title partner for the next two seasons ahead of A…
The Sauber-run constructor, previously known as Alfa Romeo, has rebranded as Stake F1 Team following the end of their partnership. Stake, a betting, entertainment, and lifestyle brand, will be the title partner for the next two seasons. This move expands their existing partnership and includes exclusive naming rights. Stake F1 Team aims to bring a fresh perspective on the intersection of sports and entertainment, focusing on fan engagement and reaching a wider audience. They have planned exciting activations and events to redefine excitement both on and off the track. The team will unveil their 2024 car during a launch event in London on February 5th.
