Revving up Innovation: Sauber’s Dual Identity Shifts Gears with Stake and Kick F1 Branding in 2024 and ’25

Revving up Innovation: Sauber’s Dual Identity Shifts Gears with Stake and Kick F1 Branding in 2024 and ’25

P1racenews AI automatic summary:


The Sauber-owned Formula 1 team will alternate between its rebadged Stake F1 Team branding and Kick F1 team across the

After ending their title partnership with Alfa Romeo, the Hinwil-based team announced that their new name will be Stake F1 Team. They have also sold the naming rights of their upcoming Formula 1 chassis to Stake subsidiary, Kick. However, due to Stake’s association with the gambling industry, there is speculation about what the team will be called in countries with restrictions on promoting gambling. The team stated that they will alternate between Stake F1 Team and Kick F1 Team branding depending on marketing decisions and specific activations in destination countries. Starting in 2026, the team will transition to being Audi’s first-ever official Formula 1 entry. The team’s 2024 F1 season launch will take place in London on February 5th, with drivers Valtteri Bottas and Zhou Guanyu returning for their third year together. In 2023, they finished ninth in the Constructors’ standings with 16 points.

Tovább a cikkhez

Related posts