P1racenews AI automatic summary:
Formula E is filling its mid-season calendar gap with a celebrity time trial. Madness or genius?
In March, Formula E will feature 11 celebrities embedded in its teams for a time trial event at Miami’s Hard Rock Stadium, following a ‘training period’ with the teams. The event, dubbed ‘Evo Sessions’, was inspired by a dream of Formula E CEO Jeff Dodds and aims to fill an eight-week gap in the schedule caused by a canceled race. The idea met initial skepticism from teams, but logistical details such as car selection and damage costs have been resolved. The event presents an opportunity to engage new fans through celebrity involvement, but Formula E must carefully manage how the guests driving the cars are portrayed to avoid potentially damaging perceptions. The ‘Evo Sessions’ event will take place on March 5 and 6, promising an exciting and innovative addition to Formula E’s calendar.
